2007 Shetland GUIDE BOOK

The Shetland Guide Book, 2nd edition, will be published in Spring 2007. The book will be a sister publication to the Orkney and Western Isles Guide Books, which have gone down very well and are selling well within Orkney and the Western Isles, in UK and abroad, as well as over the Internet.

The Guide is a complete reference for the visitor to Shetland. It has been researched and written by Charles Tait, and is illustrated by over 300 maps and photographs, mostly by the author, who has been visiting and photographing Shetland regularly for many years. The book covers all of the main sites, as well as many which are lesser visited and well-known. It is in three sections - an introduction covering the natural environment and wildlife, the archaeology, history and culture of Shetland is followed by a detailed gazetteer of all the parishes and islands which can be visited with maps, sites of interest, historical and wildlife information, walks and anecdotes, all illustrated profusely in colour and finally a services and information section providing details of transport, accommodation, eating, drinking, shopping and other services, as well as a bibliography and index.

A limited amount of advertising space is available on a first-come, first-served basis. The book is not a throw-away item, but will be will be kept and used repeatedly, making it a unique and very attractive and long-lived advertising medium. Advertisements can be display type in which ever is the most appropriate part of the book, or listing type in the services section. All advertisers booking a display advert will get free listings in the most appropriate services section(s) as well as on the Shetland Guide Book site on the Internet.

Space bookings are being taken at present for advertising in the new edition. The number of pages available for advertising is limited, especially for the prime sites and early booking is advised. All advertising will be invoiced on publication which will be during Spring 2003.

The fact that so many copies will be sold outwith Shetland means that the book will be much used by visitors planning their trips, making the services listings even more effective. This has been very much borne out by feedback from Orkney advertisers. The dedicated www.shetlandguide.com site will be developed continuously to provide an authoritative source of information on Shetland as well as a source of images.

I hope that you are able to take advantage of this offer.

Yours sincerely,

Charles Tait